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Introduction to Sequence management: Navigating sequence states
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Resend bounced emails to put your prospects back into sequences
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Resolve failed emails so that prospects don't fall through the cracks
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Pause and resume your prospects based on your sequence strategy
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Mark prospects as finished when engagement needs change
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Opt out prospects manually per their communication preferences
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Summary with reference materials
This course looks at five different sequence states that require user intervention. Users take manual action to move prospects along in a sequence or to carry out specific sequence strategies.
Topics covered in this course are:
- Identify sequence states
- Understand why and how a prospect lands in a certain state
- Resolve bounced and failed states
- Manage paused, finished, and opted out states