Content Strategy 2.0

In this course you will learn what a prospect-centric approach is and how your Ideal Customer Profile (ICP) and Personas help you create the content you need to win. You will leverage your unique product and value propositions to create a sequence strategy that will increase focus and sales activities that make a difference. This approach allowed Outreach to see a 4X increase in sales, allowing reps to focus on sales activities that were driving revenue and automating the rest. After implementing, you will be gathering critical data that will allow you to then begin optimizing and refining to continue to increase your conversion rates.

Great companion training sessions would be:

Sequence Performance Measurement - Learn how to interpret Sequence measurement data and take action to improve your sequences.

Define Your ICP - Learn how to create your customer persona cards to guide your sales content.